It’s Not Personal, It’s Just Healthcare.

It’s Not Personal, It’s Just Healthcare Website

In 2023, BATV, in partnership with Break Away Story, laid the foundation for what has now been completed as It’s Not Personal, It’s Just Healthcare. Released at the end of 2024.

This timely film delves into the complexities of the American healthcare system, exposing rampant price gouging across industries, exploitative insurance practices, and the systemic challenges facing businesses and individuals alike. What sets this documentary apart is its focus on solutions—not just highlighting problems but offering actionable ideas to address them.

Targeted towards business leaders and C-suite executives, the film aims to shed light on how organizations are being taken advantage of, empowering decision-makers with insights to navigate and challenge the current system.

It’s Not Personal, It’s Just Healthcare is currently available by request, with the final cut being shopped to various streaming platforms, including HBO and Netflix, for a 2025 release.

Break Away Story was integral to the production, serving as the Director of Photography, Creative Director and Editor shaping the documentary’s overall tone and impact.